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Jefferson E. Salesforce Tech & Digital Transformation Lead

Jefferson E.

  • Spain
  • Full-time (40 hrs/week)
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Experienced Salesforce Developer with a demonstrated history of working in the information technology and services industry. Skilled in Development, Innovation Development, Software as a Service (SaaS), Business Intelligence, and Scrum. Strong arts and design professional with a Master's degree focused in Digital Business Management from ESIC Business & Marketing School.

Skills and experiences

Skills and experiences

Salesforce Technical Lead

Novartis, Barcelona, Spain Dec. 2020 – Current

Working as Application Development Lead to support aspects of planning, design, development and delivery for an application management system on the Leukemia treatment, in alignment with design and architectural standards and business requirements. Capture, qualify and help prioritize new IT demand and ensure IT services provided to business are meeting service quality standards as per agreed SLAs

  • Represent IT to the business or IT groups receiving services, ensuring that expectations for IT services are met.
  • Lead the development team in creating and delivering technical solutions for business.
  • Align and coordinate deployment with Release Management and third-party streams
  • Prepare and provide knowledge transfer to external/internal support teams
  • Provide best practices and enhancements for both Salesforce platform and product
  • Identify and qualify new demand with overall responsibility for steering proposals through the early phases of approval; participate in establishment of budgets and investment proposals and obtain sponsorship and funding.
  • Ensure the introduction of new / modified services happens in a planned, controlled, and timely manner to minimize disruption and maximize benefit.
  • Create the detailed IT solution/service design, based on functional specifications, to meet quality and performance requirements and technical constraints.
  • Develop, build, configure, customize and unit test solutions based on the functional and technical specifications to meet quality and performance requirements.
  • Hold end to end accountability for business processes, integrate services horizontally across organizational units, and manage interfaces between Service Delivery projects.

Salesforce Technical Lead

Abbott Fielo Implementation (Abbott) Oct. 2020 – Dec 2020

I worked for Abbott MasterMama Fielo Implementation for 2 weeks as technical lead, settling the basis of the projects, understanding the solution in place for the client in regard to Fielo, and planning, designing, preparing, and supporting the team in the analysis phase of the project. In the meanwhile, I provided insights in a high level to the project “Creciendo Contigo” which will run in parallel and will be delivered as a new approach to the current loyalty system management. Main activities were, defining user stories to roll out the MasterMama Fielo solution in Abbott countries for CH, PE, EC, and CADR, in addition to understanding the current release management process and setting up the basis of the development org to start up the implementation of the project.

Salesforce Solution Architect

Abbott Loyalty System (Abbott) Aug 2020 – Oct 2020

I worked in the discovery phase for a new replacement for the current Fielo implementation in regards to the loyalty management system, main responsibilities were to research solutions in the market that could cover the Abbott needs in regards to gain engagement to the customers, build a comparison scorecard table evaluating the different alternatives either building from scratch or buying them product out-of-thebox ready or mix a mix of both. Ending up the discovery phase, we present the solution to the stakeholders according to some metrics we took into account like the strategy of the tool for the company, the technology to be utilized, and functionalities supported by the chosen solution. We present the architecture design of the solution with better adaptability according to the business and marketing strategy from Abbott, providing a high level of design of the interaction between platform ecosystem and their interaction between Salesforce and Drupal, being the solution winner after the discovery. As well as settle the basis for the project by providing a high level of backlog and assigning some user stories for the 1st and 2nd sprint.

Salesforce Architect

MetLife (Metlife) June 2020 – August 2020

I started working on the project as Salesforce Architect oversight all the landscape on the implementation throughout defining the data model, supporting the data migration from the previous legacy system via flat files and Data loader template and making sure all the standard and best practices are compliance to build up a solution scalable enough to roll out next countries as per the roll-out plan. Besides, I was in charge of the deployment of the project following the best practices in regards to the deployment strategy that guarantees a smooth roll-out into production. To accomplish this goal, we as a team prepare a set of tools, documentation, and testing strategies we aimed for success go-live for the customer engagement project.

Salesforce Technical Lead / Architect

Adesso Group Nov 2019 – June 2020

Adesso Group is one of the largest German IT service providers with its locations in Germany, other locations in Europe, Turkey, and the USA. During my time in Addeso Spain my main activities were:

  •  Drive the creation of application and technical design documents which leverage best practices and effectively integrate Salesforce into the customer’s infrastructure
  •  Work closely with business, analysts, and engineers to architect and implement solutions on the Salesforce platform and partner applications
  •  Lead technical design sessions with implementation teams and product owners
  •  Provide guide on applications and integrations development best practices, Enterprise Architecture standards, functional and technical solution architecture & design, environment management, testing, and Platform education
  • Design, develop, and document platform solutions and design patterns that solve challenges
  • Partner with engineering teams to provide hands-on custom development and support
  • Provide technical oversight and mentorship to developers including design consultations and ongoing code reviews
  • Lead and mentoring developer teams on Salesforce implementation to ensure the code quality and best practice of implementations for the technology

Salesforce Team Lead

Lidl Stiftung & Co. June 2018 - Oct 2019

Lidl Stiftung & Co. KG is a German international discount supermarket chain that operates over 10,000 stores across Europe and the United States. My main responsibilities where I was working in Lidl were:

  •  Accountable to set up the new Salesforce Development Competence Center for Schwarz IT throughout all the process of seeking new Salesforce professionals for both aspects technical and functional and taking care of increasing the capacity of the competence center team based in Barcelona to provide additional services to the Lidl Schwarz group and reduce the high dependency of contracts with external vendors
  • Provide a high level of designs across multiple implementations in, making sure the development accomplishes the standards and best practice
  • Establishing principles and guidelines for coding in the platform by providing quality gates for both development and architectural point of view ● Salesforce Technical Lead for Customer Communities and Employee Communities using Lightning
  •  Aura Framework and extending the customer care approach in linking the process with the Service Cloud solution in Salesforce.
  •  Providing a high level of a solution in regards to new development, implementations in the platform, or operation process involved in the Platform. Taking care of the solutions are capable, maintainable, robust, and provide the best performance
  • Allocating development resources according to the calendar plan for projects vs FTEs availability
  •  Determining the feasibility of requirements with our functional division
  •  Software work package management (iteration/sprint planning, estimation of efforts, progress monitoring, technical management of external software companies) ● Software design, implementation, and test
  • Supporting deployment for all stages from test to production
  • Technical coaching of development team members and internal business units

Lead Developer Salesforce

Coca Cola European Partners Nov 2017 – May 2018

Working with the project teams to either directly implement or steer implementation by leading the development effort. He enforces best practices regarding development to maintain a high level of code quality within the CCEP system. My main responsibilities when I was working in CCEP:

  • Leading the implementation effort across applications and teams on the platform
  • Implementation and deployment of components and solutions
  • Ensure all developers adhere to the software quality standards set by CCEP IT, e.g. through code reviews and education of the state of the art software design and development standards
  • Understands and mentors implementation practices (e.g. refactoring)
  • Ownership of development plans and supervisorial responsibility in delegating work, including the selection and composition of development teams
  • Technical advisor to management provides programming/coding level perspective on requirements
  • Contributing own code of implementation, especially on proof-of-concept implementations
  • 3rd Level support in the hyper care phases of development provided by the CoE

Salesforce Technical Lead


Boehringer Ingelheim is one of the world's largest pharmaceutical companies and the largest private one.

Headquartered in Ingelheim, it operates globally with 146 affiliates and more than 47,700 employees. My main functions were:

  • Coordinate global technical support of technical salesforce consultants from external vendors.
  • Developing enhancements on the target system within the company. Applications developed in platform
  • Managing release and deployment of target systems around all the orgs in QA and Production within the company
  • Integrate and support Veeva process with satellite systems based in
  • Global coordination of development of target systems from the marketing sales is which are developed in Salesforce
  • Ensure quality of services and projects from external vendors based on good practices and patterns followed in
  • Business analyst and system lead of a budgeting application built in
  • Maintain and managing Heroku integration solution for IMMPaCT targeting and  segmentation app. participating in migration of platform Heroku to AWS
  • Coordinating the global support team through different levels of Salesforce solutions implemented into the company.

Salesforce Consultant

CLADIRECT Nov 2012 - Sept 2013

Configuration standard objects applied by Salesforce (Accounts, Contacts, Opportunity, Quotes, Territory Management, etc.)

  • Develop a custom module on all the process linked to the business logic of sales orders, purchase orders and memo
  • Configuration of user-profiles, set up validation rules on objects and fields.
  • Data migration from legacy FileMaker to Salesforce
  • Train the users throughout the application
  • Development in Apex code according to the business need and following the best practices in
  • Create and manage reports and dashboards according to the business requirements in the Salesforce report builder. As well Analytic Snapshots to store accumulate data history
  • Development of Visualforce pages, javaScript functions, and components using framework javascript frameworks like JQuery and JQuery UI.
  • Development of Apex Triggers following the best practices provides by the Salesforce platform
  • Develop test Apex class to cover the minimum percent of implementation to production.
  • Implementation of workflows and approval process according to the business needs, develop quotes module in Salesforce
  • In charge of the deployment to UAT and production throughout the whole implementation of the project

Salesforce Technical Consultant

AVANXO January 2012-March 2012

Skandia Insurance company which provides a variety of services in different sectors, my main role in the project was to set up a Single Sign-on solution to achieve a unique login of point of entry based on the LDAP directory of its users around all the areas in the company. As well, to configure the Self-service and Web-to-Case module to centralize the support cases through the Skandia web portal

Salesforce Technical Consultant

AVANXO Nov 2011 - Jan 2012

Sodimac Homecenter (Retail and Commerce), my main functions in the project were to prepare data migration of old legacy systems from the CRM model designed in multi-sources and generated in flat files and development a Salesforce solution to be able to adapt to the new model designed in Salesforce CRM platform. Part of the activities was to set up validation rules on the objects to address the data, the transformation of some of the data from and to and to take advantage of the Salesforce Data Loader capabilities to extract, schedule and execute the interface which was populating the Salesforce CRM as target source.

Salesforce Technical Consultant

AVANXO July 2011- Oct 2011

Telefonica, S.A. CRM Implementation and migration (telecommunications and services During my time in the project I was supporting the team upgrade the Salesforce CRM Model mainly was focused in redesign the sales model and implementing the new functionalities that Salesforce was offering in that present release. Some of the activities were data migration from the previous version to adapt the model with the new Sales Cloud model, set up validation rules on objects and fields, and guarantee the operation of the platform during the migration. Develop on Apex, batch jobs, and Visualforce with JavaScript functions using javascript frameworks like JQuery. Make sure, trigger, apex schedule jobs, Apex test class, and legacy web service will stay working with no impact on the operational function of the platform during the upgrading

Educations and Certifications

Bachelor of System Engineering

San Buenaventura University Cali 2005-2010

Master's degree Executive Master en Digital Business Management

From ESIC Business & Marketing School - 2022 - 2023 Certified Administrator. Certified AppBuilder. Certified Developer.

Salesforce Certified Platform Developer I

Salesforce Certified Data Architecture and Management Designer

Salesforce Certified Data Architecture and Management Designer

ITIL Foundation Certificate in IT Service Management

Scrum Master Certified (SMC)

Certified SAFe 5 Architect

SAFe 5 DevOps Practitioner

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